The proven system for selling to women, better. Whether you’re building your first campaign or want to rebuild what’s not working, misstyped can help you convert her from a browser to a buyer.
STRATEGY FOR BRANDS THAT VALUE DEPTH.
I’ve spent 10 years and over $50M in paid media as a creative strategist and somewhere along the way, I’ve realized most ads have lost the plot. They’re built for volume, not resonance. Designed to feed hungry ad accounts that demand more, faster, losing key messaging and nuance along the way. They’re missing the fundamentals of what women actually respond to. Because women don’t buy products. They buy the version of themselves they see on the other side of them. That’s where misstyped helps you close the gap and helps you refine your messaging, your ads, and your sales page to truly resonate with feminine audiences.
Let’s chat about what this looks like for your brand, click below to book a free consultation call with me!
Free bi-monthly tips, brand success stories, ad samples + get 50+ proven hook templates, free when you sign up. Delivered straight to your inbox.
Your first step to launching effective ads. Get the full 40 page playbook + hook bank to get started with paid ads.
The misstyped signature system, for brands and founders that are ready to take action to increase conversions.
Want a more intimate learning experience or direct assistance in building your ads library? Inquire for 1:1 services.
A go-at-your-own-pace, personalized, program for brands selling to women. The full creative and messaging system designed to convert feminine audiences from browsers to buyers using paid ads.
“The point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood.” – Alex H
Two seconds.
That’s how long she gives your ad before she decides to scroll or watch. She’s instantly determining whether this looks like something useful or desirable for someone like her.
Women make up 80% of household purchase decisions, so isn’t it time we start really speaking to her? She’s ready to buy, but she’s being underserved and you’re leaving money on the table.
The whole advertising playbook was built for and by men. The hooks, the formats, the funnel sequences, the trust mechanics, all of it. That playbook works fine on a generic level, but for many women, it’s missing several crucial components.
And the fixes most brands try, don’t go deep enough. She doesn’t need a pink palette or a “for the girls” tagline. The real issue is that she’s wired to evaluate, identify, and trust differently than your funnel was built to handle.
The misstyped Method is the only 4-pillar system that helps DTC founders rebuild their paid ads around the psychology of how women actually buy.
Why a 4-pillar framework?
Because she doesn’t decide in one moment. She decides in stages.
She forms an impression of your brand before she reads the headline, she decides whether to trust you before she clicks, and she keeps deciding, every step after the click, whether to stay.
Each pillar handles one of those decisions. Who she is shapes the message, the message shapes the brand, the brand shapes the journey she actually moves through.
Skip a piece and the whole thing leaks. Run them together and you’ve got the kind of funnel she clicks into, stays in, and comes back to.
Before you write a single ad, you have to actually understand who you’re selling to. This pillar gives you the psychology of how women decide, matched with an audit of your offer and your creative so you can see the gaps in where your target audience might be falling off. By the end of this pillar you’ll have a distinct buyer profile and an plan for how to build your approach.
Building on The Buyer Blueprint, this pillar teaches you how to flex your messaging across different personas so your creative gets clicks instead of scrolls. You’ll learn simple tricks to tweak existing copy, write effective new copy and what types of concepts and formats are the most effective for women.
Women need to believe you before they buy from you, and need to trust you if they are going to buy again. This pillar teaches you how to appeal to women through trust and credibility while maintaining your brand identity and building trust in your messaging. As her trust increases, so does her LTV.
Seeing the ad is the start, not the finish. This pillar covers what happens between her first click and her checkout, every step she could bail at, and how to optimize your funnel. Even the best ad in the world can’t save a broken funnel. You’ll learn how to design the post-click sequence so she doesn’t lose interest, lose trust, or abandon the cart somewhere in the middle.
